Program Structure · 12 Weeks · 6 Stages

Six stages.
One startup.

This isn't a hackathon curriculum — it's a startup blueprint. Every stage mirrors how real ventures are built: validate first, architect next, ship iteratively, acquire customers, then pitch.

6Stages
12Weeks
Top 10Finale
Team collaborating on a startup project
01
Week 1
Idea Refinement & Problem Validation
Key Activities
  • Problem discovery interviews — 10–20 potential users
  • Define problem statement and customer pain intensity
  • Identify paying customer persona
  • Define Unique Selling Proposition (USP)
  • Draft initial Business Model Canvas
  • Identify target geography and early adopter segment
Deliverables
Validated problem statement Customer persona doc Business Model Canvas v1 USP statement Early adopter definition
Success Criteria
✓ 10+ real customer interviews done
✓ Problem confirmed by majority of users
✓ Clear willingness-to-pay signals identified
02
Week 2
Market & Competitive Analysis
Key Activities
  • Define TAM, SAM, and SOM
  • Competitor identification and benchmarking
  • Pricing model exploration
  • Distribution and marketing channel mapping
  • Customer acquisition hypothesis creation
Deliverables
Market sizing report Competitive positioning map Initial pricing strategy Customer acquisition plan
Success Criteria
✓ Clear differentiation vs competitors
✓ Defined reachable market segment
✓ 2+ viable marketing channels validated
03
Weeks 3–4
Technical Architecture & Product Design
Key Activities
  • Define core MVP features (must-have vs nice-to-have)
  • Create user journey and wireframes
  • Define system architecture
  • Select technology stack
  • Define data model and APIs
  • Plan development milestones
Deliverables
MVP feature list UX wireframes Technical architecture diagram Development roadmap
Success Criteria
✓ MVP scope achievable within timeline
✓ Architecture reviewed and approved
✓ Development plan ready
04
Weeks 5–8
MVP Implementation
Key Activities
  • Agile development sprints
  • Weekly mentor reviews
  • User testing with early adopters
  • Analytics and feedback integration
  • Bug fixing and iteration
Deliverables
Working MVP User testing feedback logs Basic analytics setup
Success Criteria
✓ Users can complete core workflow
✓ 10+ external users tested MVP
✓ Critical bugs resolved
05
Weeks 9–10
Launch & Customer Acquisition
Key Activities
  • Landing page creation
  • Define messaging and positioning
  • Run pilot marketing campaigns
  • Direct outreach to early customers
  • Measure acquisition metrics
Deliverables
Public MVP launch Initial user acquisition metrics Customer testimonials or feedback
Success Criteria
✓ First paying or committed users
✓ Validated acquisition channel
✓ Customer feedback loop established
06
Weeks 11–12
Learning Integration & Pitch Preparation
Key Activities
  • Analyze learnings from users and market
  • Refine business model
  • Financial projections
  • Create investor pitch deck
  • Pitch practice and demo day preparation
Deliverables
Updated Business Model Canvas Investor pitch deck Product demo 6–12 month roadmap
Success Criteria
✓ Clear problem-solution fit demonstrated
✓ Compelling startup narrative
✓ Investor-ready presentation
Required Framework

Business Model Canvas

Every team builds and iterates their BMC across 12 weeks. Reviewed at Stage 1, refined at Stage 6.

01
Customer SegmentsWho are your users?
02
Value PropositionWhy do they care?
03
ChannelsHow do you reach them?
04
Customer RelationshipsHow do you keep them?
05
Revenue StreamsHow do you earn?
06
Key ResourcesWhat do you need?
07
Key ActivitiesWhat must you do?
08
Key PartnershipsWho helps you win?
09
Cost StructureWhat does it cost?
Weekly Program Flow

How 12 weeks break down — stage by stage, week by week.

Scroll →
01
Week 1
Validation

Problem discovery interviews · Customer persona · USP definition · BMC v1

Validated problem statement + BMC v1
02
Week 2
Market Analysis

TAM/SAM/SOM · Competitor benchmarking · Pricing exploration · Channel mapping

Market sizing report + Competitive map
03
Week 3-4
Architecture & Design

MVP feature scoping · UX wireframes · System architecture · Tech stack selection

MVP feature list + Architecture diagram
04
Week 5-8
Build Sprints

Agile sprints · User testing · Mentor check-ins · Analytics · Sponsor masterclasses

Working MVP + feedback logs
05
Week 9-10
Launch & Acquire

Landing page · Marketing campaigns · Customer outreach · Acquisition metrics

Public MVP launch + user metrics
06
Week 11-12
Pitch Prep

Business model refinement · Financials · Pitch deck · Demo day prep · Top 30 shortlisted

Investor pitch deck + product demo
C
Conclave
Bengaluru Finale

Top 10 live demos · Sponsor booths · Awards · Press · Networking

Winners announced · All credentials issued
Applications Open · June 2026

Stop watching.
Start building.

500 seats. 12 weeks. One Conclave. Early bird slots are limited and close when full.

500Seats
12Weeks
Top 10Finale
Early Bird — First 100
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